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| Articles: (Updated Frquently) |
| Spam, What is it Good for, Absolutely Nothing! |
| By: Jay B Stockman |
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Unsolicited Commercial Email (UCE), or spam has reached epidemic proportions, and continues to grow. According to American Online, of the estimated 30 million email messages each day, about 30% on average was unsolicited commercial email. As a result of its very low marginal costs, spam has become extremely prolific. Regardless of how many emails are sent out, the spammers' costs are low, and constant. With numbers like these, there is a tremendous burden shifted to the Internet Service Provider (ISP) to process and store that amount of data.
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Huge volumes of this junk may undoubtedly contribute to many of the access, speed, and reliability problems suffered by many ISPs.
Further, many large ISPs have experienced major system outages as the result of massive junk email campaigns. Spam is an issue about consent, not content. Regardless of whether the UCE message is an advertisement, porn, or a winning lottery notice, the content is irrelevant. If the message was sent unsolicited, and in bulk then the message is spam.
This junk e-mail is more than just annoying; it costs Internet users, and Internet-based businesses millions, even billions, per year. When a spammer sends an email message to a million people, it is carried by numerous electronic systems on route to its destination.
The systems in between are bearing the burden of carrying advertisements, and other unsolicited junk for the spammer. The number of spams sent out each day is truly overwhelming, and each one must be handled efficiently, and expeditiously by many systems. There is no justification for forcing third parties to bear the load of unsolicited advertising. Ultimately, these costs are passed on to YOU, the consumer.
Spam originates in one of two ways, it is sent directly by the spammer from and under their control, or via illegal third party exploitation such as open proxies or open relays. Spammers get your address in a variety of ways. If you sign up for, and provide your email address, these seemingly friendly sites can turn around and sell your email to advertisers. Additionally, if you have your email address on a Web page, it is easy for unscrupulous advertisers to "harvest" it, and add you to their lists.
There are ways to reduce the number of spam messages, however it is presently impossible to stop them all. Spam filters, are software applications that redirect emails based on the presence of certain common phrases, or words. These automated measures are prone to being defeated by clever spammers. Additionally, there is a risk of
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important emails being deleted as spam. In 2003, Congress passed a sweeping law, CAN-SPAM act of 2003, which basically prohibits the use of deceptive subject lines and false headers in all emails. Additionally, the FTC is authorized (but not required) to establish a do-not-email registry. The CAN-SPAM Act took effect on January 1, 2004.
Spam is based on theft of service; it wastes time, money, and other resources. Spam can and will overwhelm your electronic mail box if it isn't fought. Over time, unless the proliferation of spam isn't stopped, it will destroy the usefulness and effectiveness of email as a communication tool.
About the Author
Jay B Stockman is a contributing editor for Spam Blocker Software Solutions Visit http://spam-blockeronline.com/ for more information.
Dr. Jay B Stockman is an individual contributor to Google Health Co-op
Dr. Jay B Stockman's public Google Health Co-op profile
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| How To Get Your Email To Stand Out From All The Junk |
| By: David Coyne |
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We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.
So how do you improve the chances of making your email stand out from junk mail? (And I’m assuming you’re not sending out unsolicited email. If you are, shame on you.)
First, you want to make it easy for your subscriber or prospect to quickly identify that it’s from someone they know -- “you.”
- Make sure that your “From” line uses your full name rather than something generic like “Webmaster.” You want to burn your name into your prospect’s mind. A webmaster could be anyone.
- Never use ALL CAPS in your subject line
- Don’t use an exclamation mark “!” either.
- Use the same phrase repeatedly in the subject line whenever you send an email. For example, in my ezine, I use my initials DC in the subject line: “DC Web Success Ezine.” So if you’re creating an ezine make sure you use the title consistently.
- Put your prospect or subscriber’s name in the subject line, e.g. “Susan, Get This Special Report.” (This is easy to do if you use an autoresponder. Get one at http://www.GetResponse.com
- Spend time on creating an attention grabbing subject line that will entice the reader to open the email, it’s as an important as creating a headline for an ad. But be careful not to use words (such as Free) that could target your email by anti-spam software.
- Write two or three compelling subject lines. Then divide up your “Opt in” mailing list and test to see which subject line gets the most response or clickthroughs.
Apply these techniques and you stand a much better chance of having your email read, not sent to the prospect’s “trash” folder.
About The Author
Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get his FREE REPORT “Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone.” Send an email with REF006 in subject line to dcinfobiz@GetResponse.com
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| Keywords: 'anti spam software' email by anti-spam, by anti-spam software, anti-spam, 'anti spam software', subject line, email, anti-spam software write, line, make sure |
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